IRIS
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IRIS acts as a liaison between independent labels and digital music retailers. We service both parties by providing legal, technical and marketing assistance as well as collective bargaining power for the labels.

Specific label services
  • A centralized contact for all digital distribution needs
  • Consolidated monthly payments of royalties
  • Standardized agreements for all digital music retailers (DMRs)
  • Encoding and encryption services
  • Management of related album information (titles, artwork, etc.)
  • Delivery of all content
  • Standardized reporting for music purchased
  • A centralized point for raising issues and concerns
  • Special marketing programs with each DMR to increase label brand awareness and better product position in each service
  • Better licensing rates and service through collective bargaining

1. Groundbreaking Interactive Marketing:
"BlinkerActive was amazingly effective as a marketing partner for our clients and we couldn't be happier with their work."
- Jason Harcharic (Representing Scion/Toyota A/V)

2. Innovative Music Promotion:
"We look forward to continuing to work in tandem with BlinkerActive and IRIS. Their reach has been significant, their knowledge evidently deep and their friendly conduct makes them a pleasure to deal with."
- Jonathan Shedletzky, Ninja Tune Records

We're so dedicated to marketing that we created a dedicated division.

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